The following Video transcript has not been checked for accuracy.i’ll take a grande. bong hit. that’s kind of the idea behind your next guest company. he wants to nail the first national marijuana store brand kind of like the starbucks of pot. founder and ceo of diego st. pierre. you’re a microsoft executive. you’re not some guy coming from — you’re not woody harrelson. kidding. you’re not coming from some hemp factory. you’re a businessman. what opportunities do you really see in the marijuana business. brian and mandy, great to be with you guys today. thank you for having me on your show. and thank you as well for pronouncing my name correctly as well as the name of my great grandfather. muchos gracias, amigo. not a problem. the opportunities in the cannabis industry are absolutely gargantuan. as a current black market, gray market sector, most of it’s in the black and gray market. very little of it is completely thoroughly legal. given the fact that it’s still illegal according to the federal government. even under those dire circumstances of being such a black market and gray market economy, it’s a $100 billion industry in the united states alone. now, once full legalization is happening, give it a few years for that, you’ll be looking at closer to a $200 billion market just in the united states. worldwide somewhere north of half a trillion. it is a gargantuan market in search of a brand. you want separate brands. you want recreational use brands and medical use brands. but you need the money to make this all happen. where are you getting the money from and how much do you need? so we’re getting the money from private — well, first i started with my own funds. but now fortunately i don’t have to break out my own checkbook anymore because private investors, mostly from the state of washington, but some around the country, even some international, are pounding on the door to try to get in. and we’re fortunately in the position where we can be selective. any particular big name investors you can tell us? not that i can tell you. but i’m sure there will be some soon. because this is not just something that people like to invest in. this is something people like to take credit for. and be on the right side of history. and right now what we need are heroes and pioneers to move this industry forward. and to systemically and safely dismantle this old, obsolete, berlin wall of prohibition of cannabis which is absolutely absurd. jamen, hold on tight. josh lipton. more breaking news from zynga.